Here is a perfect picture describing chips in today's world:
I haven't had potato chips in a very VERY long time. After doing some chores (top secret government stuff) I went to the shops to buy groceries and snacks for movie&me time today.
Browsed the chips... damn.., There were specials everywhere! With every bag of chips, large, small or extra large, you do get something extra!
Like, what the heck!? Get half a packet of air included with every pack you buy!
I weighed up the difference between a large pack of Simba chips and an extra large pack. The extra large felt like less..., you just buy the bigger bag (literally) with no chips to fill it more than half.
Smell the air, eat the chips, gulp the crumbs and lick your fingers because you have to get every ounce out of it to make it worth the buck.
Even old reliable Messaris chilli chips or their chutney chips bags... stacked and layered and one could eat for days (provided you are a moderate eater). But nah-uh! These too went on a vegan and air diet and slimmed down a hell of a lot!
They used to have the bags you could see through and here is a pic of how full the bags used to be:
The Chili-chippi you could see through, see how lekker full it is? With the chutney pack on the right the back of the pack used to be clear and it was near full as well.
I miss the good ol' reliable entertainer packs... Now it is all a sealed mystery bag where you can't see through and you just know there is air waiting inside... secretly wishing it is a super lucky packet with more chips than air.
I don't want to eat a whole party bag and consider it a one-man "snack".
I'm scared someday when, and if, I have kids one day they would only be accustomed to 5 chips in a over sized bag of air and aroma molecules...
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